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Blog posts
Some ghostwritten, some with my byline, these blog posts cover various utility marketing topics.
How to apologize
If you make a mistake, and the media, the social influencers, and your customers respond with outrage, there’s one thing you can do to slow or stop the cancel culture train: apologize.
COVID preparedness in the contact center
How should you prepare for the effects of coronavirus on your utility contact center, your utility credit and collections policies, and your external communications?
Holiday lighting energy usage
Most consumers understand the cost-saving benefits of LEDs over incandescents. But even the most energy-efficient bulbs will use more energy if you run them for more hours.
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